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Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely diffe read more »
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As most people know, PPC optimization is a lot more than just picking keywords and then choosing bid amounts. In the past, many advertisers tried using the long ad format to read more »
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Hey, guys! I didn’t get nearly enough liveblogging last week, so I thought I’d sit in on this morning’s (or afternoon, depending on where you live) MarketingSherpa Landing Pa read more »
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One of the first things we do when a potential client approaches us with their tales of search engine ranking woe is to see how many pages they have indexed in the search eng read more »
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Small sites typically don't need a site map so long as all pages are linked in the main navigation. Once you get into main and sub-navigation menu's then site maps are help read more »
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Creating strong web site content is an anchor for long term site success and optimization. What do I mean by content? Content is essentially interesting, original articles ab read more »
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We take on a lot of SEO design projects where we help clients design sites from the ground up in a way that will be conducive to search engine spidering and eventually compet read more »
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What’s all this have to do with SEO and online marketing? Well, the best SEOs don’t talk to their clients about rankings; they talk about the process of making great web site read more »
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Clients and readers often ask why a site that's younger, smaller, or just plain "uglier" outranks them. There really isn't a simple answer. More than a few times I've ha read more »
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A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself. read more »
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Absolute authority links are, like the name implies, links that are coming from a domain that is a general authority. You can even divide all absolute authority links into tw read more »
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Sometimes the aim of a linkbait article is simply to attract as many links as possible from all different types of website. Whilst this is great fun sometimes your time is be read more »
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Perhaps more than any other industry, search engine optimization is an area that’s particularly susceptible to ‘myths’ that have grown up around basic guiding precepts even s read more »
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If the headlines do not draw people in, these impulse magazines do not get purchased. How does this help you? By analyzing and mimicking what works in magazines headlines in read more »
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Did you know what tags are for. I bet some of you have wondered what they actually do and whether they are absolutely necessary when posting blog posts. Actually, tags have a read more »
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With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certai read more »
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